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- Marketing - Jenny Craig, Oprah's Network, Celebrity Endorsements and Brand Affinity's Ryan Steelberg

Complete description: This week marks the premiere of This Week in Marketing with hosts Scott MacDonell and Daniel Granger. They are joined in studio by Brand Affinity Technologies' Ryan Steelberg. They discuss Google, dMa
Thematic Section: Shows
Duration: 00:22:02.250
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This Week in Marketing - Dr. Fresh, Kraft Mac 'n Cheese, The Ladders, and Seattle's Best Coffee

Complete description: This week hosts Scott MacDonell and Dan Granger are joined in studio by Puneet "Dr. Fresh" Nanda, the King of Toothbrushes! They discuss how Dr. Fresh took long-standing brands like Binaca and revived
Thematic Section: Shows
Duration: 00:23:54
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- This Week in Marketing - SEO and Marketing strategies with SEOMOZ. This Week in Marketing #3

Complete description: This Week Rand Fishkin CEO of SEOMOZ breaks down the future of SEO Marketing and how your company may crumble without it. Dan Granger and Scott MacDonell take your questions, and break down your favor
Thematic Section: Shows
Duration: 00:24:41.250
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- This Week in Marketing - How FreeCreditReport.com reinvented the Jingle.This Week In Marketing #4

Complete description: This week David Muhlenfeld Copyright of the famous "Free Credit Report.com" commercials tells us how he reinvented the Jingle and changed the world of Marketing as we know it. Dan Granger and Scott Ma
Thematic Section: Shows
Duration: 00:24:12.750
Other materials on this topic: twi thisweekin this week in marketing marketing ads ad advertising industry press print web web tv strategies brand affinity Scott macdonell Dan Granger eharmony Cadillac Starbucks Redsign logos branding Samsung doesitsell randfishkin SEOMOZ seosearch seostrategy

- Marketing - Superbowl Ad Review Special with EXCLUSIVE Kia Ad Premiere!

Complete description: In Studio this week is David Angelo, CCO of David and Goliath. But even better known for all those awesome Kia commercials. We get the world premiere of KIA's new Superbowl Ad and Scott Skypes in Live
Thematic Section: Shows
Duration: 00:24:52.500
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- Marketing - Reddit and Hipmunk Co-Founder Alexis Ohanian exclusive interview!

Complete description: This week special guest Alexis Ohanian, Co-Founder of Reddit and Hipmunk joins us to talk marketing and those cute little mascots he gets to make. Plus we review all 61 superbowl ads in 2 mins!
Thematic Section: Shows
Duration: 00:24:51
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- Marketing - Amanda MacNaughton, co-founder of CultureJam

Complete description: LIVE in Studio this week is Co-Founder Amanda MacNaughton of CultureJam the Social online Marketing Site changing the way we promote ourselves and the companies we love.
Thematic Section: Shows
Duration: 00:24:04.500
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Effective door hanger advertising

Complete description: Hosts Scott MacDonell and Daniel Granger sit down with Matt Stoudt of Outcast.net and use their marketing expertise to critique a door hanger advertisement. Watch the full episode here: www.youtube.co
Thematic Section: Shows
Duration: 00:03:19.500
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Gas Station GTV Matt Stoudt Outcast Outkast Fuelcast Bhootan Budweiser Dos Equis World's most interesting man Lap Band Planters

- Marketing - Dan Charnas, author of "The Big Payback"

Complete description: This week Dan Charnas joins Scott and Dan in discussing his book The Big Payback: The History of the Business of Hip Hop. They discuss some of the biggest players in the industry and how it became a m
Thematic Section: Shows
Duration: 00:25:45.750
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Dan Charnas The Big Payback hip hop P Diddy Ciroc T-Pain Justin Timberlake does it sell

- Marketing - Bob Yallen, CEO of Intermedia Advertising

Complete description: This Week, Scott and Dan welcome Bob Yallen, CEO of Intermedia Advertising and pinpoint exactly what it takes to reach an audience on every form of media today. The three then answer audience question
Thematic Section: Shows
Duration: 00:26:00
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Bob Yallen intermedia Emery Cat Gyro Bowl TES Test gotomeeting

- Marketing - Renee Fraser, CEO of Fraser Communications

Complete description: CEO of Fraser Communications, Renee Fraser joins Dan and Scott this week for a discussion on what small business can do in today's world to set themselves apart and get ahead with modern marketing tac
Thematic Section: Shows
Duration: 00:24:39.750
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Fraser Communications Renee Fraser Nissan Leaf Kaiser Permanente Orkin Fancy Feast Frontier Airlines

- Marketing - Gary Guseinov, CEO and Co-Founder of CyberDefender Corporation

Complete description: This week, Scott's out of town so it's a one-on-one with CEO and co-founder of CyberDefender Corp, and also the mind behind the MyCleanPC spots, Gary Guseinov. Join the two as they try a new segment w
Thematic Section: Shows
Duration: 00:24:34.500
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- Marketing - Matt Stoudt, Founder of Outcast.net

Complete description: This week we're cooking with gas as the duo welcome Matt Stoudt, who created both Bhootan and Fuelcast, only to merge them both into one of the largest gas station networks, Outcast.net. They also go
Thematic Section: Shows
Duration: 00:25:30.750
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Gas Station GTV Matt Stoudt Outcast Outkast Fuelcast Bhootan Budweiser Dos Equis World's most interesting man Lap Band Planters

- Marketing - James Citron of MoGreet

Complete description: This week Scott and Dan are joined by James Citron of Mogreet, a new and innovative mobile marketing company. The three discuss tennisround.com in Marketing Rehab, and go over some very interesting co
Thematic Section: Shows
Duration: 00:26:11.250
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- Marketing - Noel Biderman - CEO of AshleyMadison.com

Complete description: This week Dan and Scott welcome a very controversial guest as Noel Biderman, CEO of AshleyMadison.com joins the conversation. The two ask Noel about the birth of the website, as well as the massive gr
Thematic Section: Shows
Duration: 00:46:08.250
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How to Market a Product No One is Looking For

Complete description: Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling a product no one is looking for. Scott gives his expertise on the subject and Dan agrees that it could not h
Thematic Section: Shows
Duration: 00:01:30
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Bob Yallen intermedia Emery Cat Gyro Bowl TES Test gotomeeting extenze direct response

- Marketing - Bryan Sullivan of ReachLocal and Kevin Wagner of AAction Appliance

Complete description: This week, Scott's out so Dan is joined by guest expert Bryan Sullivan of ReachLocal. The two discuss the use of modern marketing tools and help out a small business in Marketing Rehab. This week's sm
Thematic Section: Shows
Duration: 00:26:57
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Bryan Sullivan reachlocal Online Marketing Kevin Wagner aaction Appliance Small Business

- Marketing - Darren Herman of The Media Kitchen

Complete description: This week Dan & Scott have Darren Herman of the media monster The Media Kitchen (Kirshenbaum Bond Senecal + Partners). Darren explains how his company works and what people would know from it. Also st
Thematic Section: Shows
Duration: 00:25:18
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Selling ExtenZe

Complete description: Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling Extenze. Bob Yallen talks about how endorsements played a pivotal role in selling the product. Watch the ful
Thematic Section: Shows
Duration: 00:01:14.250
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Bob Yallen intermedia Emery Cat Gyro Bowl TES Test gotomeeting extenze direct response

Scott Gerber: Best Practices For Your Company

Complete description: Dan Granger, Scott MacDonell and Scott Gerber (Founder of Sizzle It!) discuss best practices for your company. Scott Gerber says the hardest thing to do, but the most important, is to let go of your e
Thematic Section: Shows
Duration: 00:00:57.750
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- Marketing - Casey Winters of GrubHub

Complete description: This week, Dan's out of town so Scott runs with the show and interviews guest Casey Winters, the man behind GrubHub.com. Join them as they discuss GrubHub, go over Which Test Won, and take a look at a
Thematic Section: Shows
Duration: 00:25:16.500
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger grubhub Restaurants Casey Winters Allstate Captain Morgan's

Generalizing Customer Behavior

Complete description: Scott MacDonell, Dan Granger and Renee Fraser (CEO of Fraser Communications) discuss generalizing customer behavior. Renee Fraser talks about how connecting emotionally with your audience is the most
Thematic Section: Shows
Duration: 00:01:26.250
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Fraser Communications Renee Fraser Nissan Leaf Kaiser Permanente Orkin Fancy Feast Frontier Airlines customer behavior

Does It Sell?: Sephora

Complete description: Like us on Facebook: www.facebook.com and follow us on Twitter: twitter.com Scott MacDonell and Daniel Granger sit down with Dimitry Ioffe of Visionaire Group and use their marketing expertise on a Se
Thematic Section: Science & Technology
Duration: 00:01:12.750
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This Week In Marketing - Ian Siegel of ZipRecruiters.com

Complete description: This week Dan and Scott are back together again as they welcome Ian Siegel of ZipRicruiters.com. Matthew Ayers from Taste Savings stops by via Skype to ask a question to the team, and they all go over
Thematic Section: Shows
Duration: 00:25:35.250
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Altruistic Marketing

Complete description: Scott MacDonell, Dan Granger and Renee Fraser (CEO of Fraser Communications) discuss altruistic marketing. Renee Fraser talks about how social media and word to mouth are very powerful ways to market
Thematic Section: Shows
Duration: 00:01:51
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What makes an ad sellable?

Complete description: Dan Granger, Scott MacDonell and Scott Gerber (Founder of Sizzle It!) discuss how to make an ad sellable. Dan talks about how clarity and positioning is much more important than being creative. Watch
Thematic Section: Shows
Duration: 00:02:00.750
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Scott Gerber Sizzle It! sizzle reels which test won orcin

Does It Sell?: Immodium AD

Complete description: Like us on Facebook: www.facebook.com and follow us on Twitter: twitter.com Scott MacDonell and Daniel Granger sit down with Dimitry Ioffe of Visionaire Group and use their marketing expertise to crit
Thematic Section: Science & Technology
Duration: 00:04:55.500
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Dimitry Ioffe Visionare Group Expendables Kung Fu Panda Chatroulette Last Exorcist James O'Brien golfdemodirect

How to Market to an Older Demographic

Complete description: Dan Michel (CEO of Dakim) talks about how he markets to an older demographic. His company, Dakim, is a Brain Fitness Program that is marketed to older audiences to help prevent dementia and Alzheimer'
Thematic Section: Shows
Duration: 00:02:54.750
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Dan Michel Jack in the Box General mills VISA Dakim Elderly Rascal Miracle Whip Reverse Mortgage Brain Fitness Alzheimer's cognitive response UCLA

What is Direct Response?

Complete description: Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling direct response. Bob Yallen talks about how he uses direct response and how it has changed over time. Watch
Thematic Section: Shows
Duration: 00:00:55.500
Other materials on this topic: twi this week in marketing ads advertising press web tv Scott macdonell Dan Granger Bob Yallen intermedia Emery Cat Gyro Bowl TES Test gotomeeting extenze direct response
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